A complete identity and packaging system for a specialty coffee roaster expanding from one city to national retail.
Discipline
Branding
Year
2025
Scope
3 services
Stack
4 technologies
Case Study
The story behind the work.
Project
Ember Coffee
Branding · 2025
Services
Brand Strategy
Visual Identity
Packaging
The Challenge
· Where we startedEmber was a beloved local roaster with strong coffee and an inconsistent visual presence. As retail orders grew, the brand needed to look as refined as the product — without losing the warmth regulars recognized.
Our Approach
· How we thoughtWe started with positioning workshops and a competitive audit, then distilled the brand into a single idea: fire, patience and craft. Everything — from the logotype to the roast labels — was built around that idea.
The Design
· How it took shapeThe identity pairs a bold wordmark with a flexible flame motif that scales from a 4mm coffee bag stamp to a storefront sign. A warm, earthy palette and two display typefaces give the brand editorial confidence.
In Development
· How it was builtWe built the packaging system as a modular grid, so new roast launches reuse the same structure without a redesign. A Webflow storefront carries the identity through to the checkout experience.
The Outcome
— Ember Coffee
0+
retail locations and reported
0%
lift in direct-to-consumer sales attributed
Key Features
Modular packaging system that scales from bag stamps to storefront signs
A single brand idea — fire, patience and craft — applied across every touchpoint
Warm, earthy palette with two display typefaces for editorial confidence
Webflow storefront carrying the identity through to checkout
Gallery03 views
Every pixel of Ember Coffee, up close.
