UI/UX and product design for a fitness wearables companion app used by 90k monthly athletes.
Discipline
Mobile
Year
2022
Scope
3 services
Stack
Full-stack
Case Study
The story behind the work.
Project
Pulsewear
Mobile · 2022
Services
UI/UX Design
Design System
Prototyping
The Challenge
· Where we startedPulsewear's app displayed enormous amounts of biometric data but no guidance. Users opened it, felt overwhelmed, and closed it.
Our Approach
· How we thoughtWe designed around a single question per screen: 'What should I do next?' Research sessions with amateur and competitive athletes shaped a goal-first navigation model.
The Design
· How it took shapeA bold, athletic visual language — dense but ordered, with big numbers, high-contrast charts and a dark mode designed first.
In Development
· How it was builtA token-based design system shipped alongside the redesign, cutting the client's UI implementation time on new features by roughly 40%.
The Outcome
— Pulsewear
0%
after launch
Gallery03 views
Every pixel of Pulsewear, up close.
