Brand identity and art direction for a handmade ceramics studio carried in 40+ independent stores.
Discipline
Branding
Year
2023
Scope
3 services
Stack
Full-stack
Case Study
The story behind the work.
Project
Sable Ceramics
Branding · 2023
Services
Brand Identity
Art Direction
Social Media Design
The Challenge
· Where we startedSable's products were beautiful; its brand was invisible. Wholesale buyers couldn't remember the studio, and social feeds looked like a different brand every week.
Our Approach
· How we thoughtWe built the identity from the material itself — glaze, clay and kiln marks — translating the maker's process into a flexible visual language.
The Design
· How it took shapeThe system pairs a quiet serif for storytelling with a functional sans for commerce, over a warm, clay-toned palette. Pattern motifs echo the studio's signature glaze textures.
In Development
· How it was builtA complete guidelines package, wholesale sell-sheet templates and social grid system made the brand easy for the small team to run consistently.
The Outcome
— Sable Ceramics
0+
wholesale accounts in
Gallery03 views
Every pixel of Sable Ceramics, up close.
